Agitation and outrage, anger and fear, perceived truths and false expectations provide fertile ground for bad ideas and even worse decisions. Sound research is the basis for smart strategies and innovative ideas. Lowering the pulse, exploring the status quo, working on the best solution with calmness and a cool head – that is what No Drama is about.
Numbers require explanations:
We are No Drama. Calm, but passionate. Placid and precise. Analytical and creative. We believe in the connection between progress and facts. We like to work on the foundation of conversations, interviews and surveys, because we like to know what moves target groups. In times of top-speed communication and decreasing background knowledge, we represent an offer that goes beyond outrage to emphatic listening and smart action. Three people of conviction who, even in stormy times, do not get flustered.
Those who listen can ask the right questions.
Those who ask the right questions will understand better.
Those who understand can develop an appropriate strategy.
Those who have a strategy also need to implement it and make it simple.
Speech is silver, but listening is golden
Effective communication requires topics and images that are attractive, relevant, convincing and motivational. Those who listen have a clear advantage in that context. In order to develop the right messages, suitable language, convincing images and a good story, you need to listen to the people who matter – young and old, singles and families, entrepreneurs and employees, managers and assistants, women and men. And the listening must have a methodical basis. In the topic laboratory, we systematically capture the described life and apply tested methods of qualitative research. From the collated stories and images, we distil relevant and attractive topics and messages, which we package in a consistent story.
The appropriate word, the right tone
Thanks to Paul Watzlawick, we know that we cannot not communicate. Therefore, we should do it the right way, and that also applies for companies and institutions. Language is first and foremost in this. The recurring challenge of communication is in finding the clear message, the appropriate tone and the right form of address – simple and comprehensible, clear and concise, catchy and convincing. The text sensor helps discover and develop the terms, argumentation lines and tones that reach and convincingly portray the values, needs and interests of the target groups.
Perception forms truth
An image is never the truth, but it influences it. Images are formed through the perception and evaluation of people, companies, institutions, cities or entire countries. They are based on existing knowledge, emotions, attitudes and stereotypes. They are holistic phenomena, because they combine everything that an observer knows, thinks and feels about the image bearer in question. Images are not uniform and homogeneous; they vary depending on individual perspective. They simplify, bundle information and reduce complexity. Our image analyses are characterised by this understanding of image. They include the cognitive and affective elements of which images are composed. We illuminate them from different perspectives and also focus on the potential development dynamic of images in future.
The acid test of reality
Where am I, where would I like to be and how do I get there? – Analysis, target and strategy. That is what it comes down to when companies and institutions have decided to take action, and communication always plays a central role in it. With whom does communication need to take place, with what tone and which messages, loudly or quietly, when and via which channel? We answer these questions in continuous exchange with our clients. Research specially tailored to the relevant questions forms the basis of the strategy development. In the process, we stay alert and flexible, because every strategy, idea and concept has to prove itself in reality. Not only Prussian generals, but also American world champion boxers have recognised that plans are only helpful until the first collision with reality.
New channels, old rules
Bloggers, influencers, company-internal newsrooms – classic media now have strong competition. At the same time, they find themselves in crisis – editorial departments are shrinking and being merged. On top of this, fake-news attacks are undermining their credibility. And yet: the classic media remain our most important companion when it comes to reliable information, explanation and classification. Professional journalism remains indispensable and the rules by which it works are unchanged: topicality, accuracy and relevance, proximity, emotion and conflict, provided in comprehensible language, whether in text, images or video – that is still the recipe for a good story. This has been our métier for 20 years and we help clients to avoid the errors in media work that we ourselves have made in the past.
Communication is a means to an end. If you have nothing to say, it’s fine to stay quiet. Nobody needs tweets in which politicians or managers report on positive discussions, without at least hinting at their content. We help clients find the right communication path for their target groups and to fill targeted campaigns with the core messages. We develop communication and campaign ideas, as well as the corresponding dramatic composition, in order to achieve maximum effect in terms of the strategic aim. In the process, we rely on a dense network of strong partners that includes all communication trades. And if it is sensible and expedient to cut down communication or avoid a campaign, then that is exactly the strategic recommendation we give our clients.
Only facts count:
Saarbrücker Zeitung, 07./08.08.2021
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